Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews Journal Article

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MLA

Peters, Cara, and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews." IJOM vol.12, no.1 2022: pp.1-15. http://doi.org/10.4018/IJOM.288424

APA

Peters, C. & Bodkin, C. D. (2022). Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews. International Journal of Online Marketing (IJOM), 12(1), 1-15. http://doi.org/10.4018/IJOM.288424

Chicago

Peters, Cara, and Charles D. Bodkin. "Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews," International Journal of Online Marketing (IJOM) 12, no.1: 1-15. http://doi.org/10.4018/IJOM.288424

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Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews

International Journal of Online Marketing (IJOM)

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

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